“How do I know if my marketing is working?” “I wasn’t seeing return on my investment, so I stopped.” “I stick with internet and social media marketing because I can actually measure those.” If you’ve ever said any of these things, you may have some misconceptions about how to measure your marketing.

Everyone knows about print, radio, TV and billboard ads. What are some unique advertising opportunities you might not have considered?

No copywriter or graphic designer? No problem. Read this guide on how to create good ads for small businesses.

Advertising seems complicated, but it’s really quite simple. Start here for an overview.